5 Ways to Beef Up Your Small Business Reputation and Land the Best Applicants
Does your small business have a good reputation in the community or online? If you hesitated to answer, look no further. Follow these five steps to improve your business’ reputation management efforts and connect with the best talent – right in your backyard. Why is it that most often when we think about reputations, the first thing that comes to mind is the bad? Bad reputations make news and get attention. Did you know that when it comes to small businesses, a bad reputation can also make or break them in terms of attracting talent? That’s right – your online reputation matters to job seekers, too.
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. When it comes to consumers, that means working hard to ensure people enjoy your business or brand. When they think of you again, it is with positivity that encourages them to come back.
So, creating a positive association with your organization is essential – especially when you are competing with bigger names or more well-known establishments. A huge component to building your business’s reputation is establishing positive rapport within your community and online. This can be as simple as personally answering each online review and getting active on social media.
An even more important aspect of reputation management has to do with talent. After all, talent delivers your service to customers – so, naturally, better talent will create a better reputation with consumers. Reputation management is particularly important for America’s small businesses because, in our world of social media and online reviews, positive reviews could be the last push a job seeker needs to choose you over the competition.
For example, say there are competing sandwich shops in a town. Your shop is a small, local business while the other is a much larger, national company. Many people are passionate about supporting local businesses, but the benefits and perks of a larger organization can draw your potential employees to the larger chain. If you, the local business owner, build rapport within your community and receive positive reviews online about how much your team enjoys the local feel and customers, it is much more likely that other talented prospects will be interested in joining your team. If the reviews are instead negative, it becomes much harder to compete with the national company.
In other words, when jobseekers consider applying, a great reputation makes it easy for them to hit that apply button.
If reputation management is such an important part of owning a small business, how do you get started or improve what you already have? Here are five easy ways any small business can improve their reputation management and employer reputation:
Resumes only tell you so much, and it usually it doesn’t tell you much about the candidate’s qualifications in the autism care space because many times, they haven’t been a BT before. You may be spending insane amounts of money on job boards. And you may know deep down, you have an inconsistent interview process or an inconsistent hiring process. In a desperate state, you kind of throw out all the behavioral questions and you just have candidates come through. In the end, this process bites you.
Reputation management isn’t something that should scare small business owners.
It is an important part of owning a small business that allows you to build connections and attract the best and brightest. Take control of your small business reputation today and reach out to us at Talentcare. We can help you uncover your employer brand story, coach you on how to utilize social media to share your story and even take reputation management on talent platforms off of your plate altogether.