The most important aspect of an employment brand is authenticity — it must accurately reflect what an employee will experience once they join your organization. So, discovery begins with your employees.
Through a series of interviews, focus groups, and surveys, Talentcare gathers and analyzes data about those aspects most likely to attract talent or contribute to their loyalty over time.
Next, Talentcare’s proprietary Gap Analysis helps identify the gaps in your Employer Brand strategy, and where you have opportunity to outshine your competition for talent.
Once these areas of research are complete, Talentcare will share insights and data to reveal your Employer Brand story and strategy for how to represent your brand in the overall employment market.
We know that running your business has to come first. That’s why our process is designed to flex around your operational requirements. The entire Employer Brand development and implementation process takes 6-8 weeks to complete.
Talentcare manages your online reputation on the most popular job board platforms to ensure an authentic representation of your Employer Brand in the places job seekers use most.
Your career site is a key deliverable of the Employer Branding process, and includes ongoing hosting and maintentance. Updating your main website design? Updates to your career site are included!
Reports show how your Employer Brand is shaping your overall candidate funnel and help identify any additional opportunities to reach or engage job seekers who will fit well within your organization.