Your best candidates recognize your local brand better than they do your parent company. So why are you recruiting them under a name they’ve never heard of? Talentcare builds a distinct career site for every brand in your portfolio, connected to your parent company website, so candidates find the brand they know and search open roles near them. You get the local recognition that earns more applications, backed by the search power of a national brand.
A multi-brand career site gives your parent company and each respective portfolio brand a home that candidates recognize, tied together by a single connected story. Your parent brand builds credibility with investors and partners. Each local brand does the recruiting, because that's the name a candidate trusts when they decide where to apply.
The search rarely starts on your website. It starts on Google, a job board, or a question someone types into ChatGPT, and your career sites have to show up across all of it. Local sites with custom domains, each connected to your parent company’s platform, give you both sides of that: candidates find the brand they recognize, and every site draws on the search authority of the whole portfolio. You decide how to mix parent and local branding by role, location, and brand.
Spend less to fill more roles. You can run job advertising under your parent brand to build awareness across the portfolio, or under a single local brand to reach candidates in one market. Route the budget toward the openings that need candidates, raise your profile where applicants are thin, and stop paying to promote roles job seekers scroll past because they don’t recognize the name on the ad.
Growth by acquisition tends to leave you with a drawer full of hiring systems, one for every company you bought. When candidates apply to a specific brand, each application routes to the right hiring manager and lands in a single applicant tracking system. You see your whole talent pipeline in one place, catch a shortage in one market early, and know exactly where to send more attention. Regardless of whose team runs the recruiting, nobody’s copying candidate names between five different platforms at midnight.
Building career sites for a portfolio of brands sounds like a lot of work, but we’ll handle it all for you. Here's how a multi-brand career site comes together, from the parent company down to each local page.
Altus Fire, a fire and life safety company with 18 brands across nine states, has dozens of frontline positions open at any given time. Talentcare helped consolidate these listings into one memorable website (altusfirejobs.com) with splash pages for each brand. Candidates can easily find the company they recognize, then discover other open roles at companies they never realized were under the same umbrella.
