Job postings tell candidates what you need. Your employer brand tells them why they would want to jump out of bed every day to work with you. Our employer branding solutions uncover the true story of working at your company, then put that story everywhere top talent is looking.
Companies that invest in employer branding are more likely to make a quality hire. A strong employer brand helps you attract and retain top talent, and for frontline employers making hundreds of hires a year, it’s a competitive advantage talent teams can measure in business performance: more quality applicants, lower cost per hire, and new employees who stay. Your employer brand isn’t the mission statement or core values you’ve developed. It’s the unique, authentic experience your employees have working with you. Their honest take on what matters and why they continue to show up for you strengthens everything else you put out into the world, from your career site and job ads to the way you respond to reviews.
Your employer brand lets candidates meet your company long before anyone schedules an interview. That means having a career site that reflects what it’s really like to work with you and who is a great fit. Your brand also guides Talentcare Crew, our suite of AI solutions, as your team uses it to engage with candidates. Navigator supports scheduling and answers candidates’ questions. Steward sends a thoughtful, personal response to every candidate you don’t hire. Your employer reputation stays strong even with the people who didn’t get the job, who are more likely to reapply or refer friends.
When employees believe the story your employer brand tells, they repeat it to everyone in their group chat. Referred candidates cost less to attract and stay longer than candidates from almost any other source. Top talent gravitates toward a positive reputation, which does a good part of your recruiting for free.
When your employee value proposition is clear, candidates who wouldn’t thrive in the role screen themselves out, and the right talent runs toward the opportunity. That honesty pays off after the start date, too. New hires who got an accurate picture of the job are far less likely to quit in the first 90 days feeling like they were sold a different story.
Employer branding is the foundation of Talentcare’s frontline recruiting model. Every job ad and interview works better when candidates already want to work with you. Our employer brand consulting team has refined this process over more than a decade of frontline hiring, and it starts before any job posting goes live.
