Reputation Management

Attracting more stars starts with reputation management.
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Before a candidate fills out an application, they read your reviews. A row of one-star ratings on Glassdoor with no response underneath sends qualified people to the next employer down the list.

Talentcare’s reputation management keeps your employer brand strong 
where job seekers look first, so the right candidates come to you instead of clicking away.

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What are some benefits of
Talentcare’s reputation management?

Your online reputation does your recruiting before you ever post a job. Job seekers read 
reviews on sites like Indeed and Glassdoor, weigh them against what they see everywhere else 
you show up, and decide whether you’re worth their time. LinkedIn estimates 75% of job seekers research an employer’s reputation before they apply. Talentcare’s online reputation management protects that first impression and turns it into more quality applicants, lower cost per hire, and 
new employees who stay.

Maintain a positive employer brand

Your reviews are part of your employer brand whether you tend to them or not. We monitor the review sites where candidates form their opinion of you, respond on your behalf, and keep your job board profiles consistent with the rest of your brand. A managed online reputation tells candidates the company is paying attention, even when the feedback stings.

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Spread the word

Happy employees are too busy making their mark to think about leaving a review. We run monthly campaigns inviting your new hires to share their honest experience, which lifts both your review volume and your rating. More positive reviews give the next candidate a reason to trust you, and a business with a high rating and hundreds of reviews earns more trust than one with a lower rating and almost none. Of course, people are skeptical of anyone with only five-star reviews too. We’ll help you strike the right balance.

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Hire the real stars

More stars on your profile means more stars on your team. Candidates view employers with strong, recent reviews as more credible, so a healthy rating widens the top of your funnel with exactly the people you want. The math is refreshingly boring: better reputation, better applicants, better hires.

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 What is Talentcare’s process for
reputation management?

Reputation management is one piece of Talentcare’s frontline recruiting model, and it runs alongside your employer brand and career site to keep candidates moving toward you. Our team has refined this review management process across more than a decade and hundreds of frontline hiring programs. We keep you as involved as you want to be and handle the parts you don’t have time for.

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Manage review sites

You don’t have the time, or the mental energy, to track every employee review and every comment from someone who left on bad terms. We take ownership of your presence on the review sites that matter most to candidates, including Indeed and Glassdoor, and monitor brand mentions so nothing catches you off guard. You stay as hands-on as you’d like, and we handle the daily watch.
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Manage your online presence

Your company should have a clear, consistent presence everywhere candidates are looking, from Indeed to Glassdoor. We'll help you show up as your best self.
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Review responses

Silence is golden in plenty of situations. On a review site, it’s deadly. We build a response library tuned to your voice so we can reply quickly to both praise and criticism while still sounding like you. Acknowledging a hard review publicly and continuing the conversation offline shows candidates the company listens, which often matters more to them than the rating itself.

Where reputation management fits into a Talentcare partnership

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Employer branding

We tell candidates why they should jump out of bed to work with you.
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Career site management

We’ll build and maintain a dedicated career site employees can find wherever they’re searching.
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Reputation management

Gen Z reads reviews. No replies? 
Hard pass.
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Frontline recruiting

We use AI to screen employees against profiles of your best candidates and use a combination of hands-on recruiting and job advertising.
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Scheduling and interview guidance

AI scheduling removes bottlenecks, while interview guidance helps hiring managers have better conversations.
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Onboarding

Once you’ve hired someone, guided onboarding keeps them engaged so they’ll show up and stay longer.
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Continuous improvement

Custom dashboards measure success, while ongoing discussions help you meet your targets.

Frequently asked questions about reputation management

Reputation management for employers is the work of monitoring, influencing, and responding to what candidates and employees say about your company on review sites, job boards, and across the web. It covers responding to reviews on sites like Indeed and Glassdoor, inviting current employees to share their experience, and keeping your profiles consistent with your employer brand. The goal is a positive, accurate online reputation that helps you attract and keep the people you need.

Candidates read reviews before they apply, and what they find decides whether they hit submit. A positive reputation makes it easier to hire skilled employees, while a string of unanswered negative reviews drives qualified people to a competitor. For frontline employers filling hundreds of roles a year, even a small dip in applicant quality compounds quickly into missed capacity and lost revenue.

We run monthly campaigns that invite your recent hires to share an honest review while their first impression is still fresh. We filter the responses so you can see the feedback, and the steady volume lifts both your rating and your standing in search. Asking is the part most companies skip, and it’s the fastest way to build a bank of positive reviews.

We respond quickly, in your voice, using a response library we build with you. A prompt, human reply to a negative review shows accountability and keeps one bad experience from defining your profile. Where it makes sense, we acknowledge the issue publicly and move the conversation offline to resolve it. Candidates expect employers to make mistakes, and they judge you on how you take responsibility for them.

Reputation management delivers value on its own, but it works harder paired with your employer brand and career site. That’s why our partnership comes as a full-service engagement. Strong reviews send candidates to a career site built to convert them. Your recruiters keep the pipeline moving while our team supports them with custom AI solutions and dashboards that connect the dots and keep everyone on track.