Talentcare Interview Genevieve Tyler
Brand Manager
Joined Talentcare as a Sourcer in 2017 and became a Brand Manager in 2019.
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A little over 3 years. I started in 2017 as a Sourcer, recruiting for hard roles where you don’t get as many applicants. I transitioned into my current role as a Brand Manager in 2019. I have really enjoyed that transition.
Before Talentcare, I was in an interesting transition phase in my life. I’d been working in the healthcare industry as an administrative assistant at an orthopedic company. From there, I moved into continuing education. I did a full-time health informatics course at UT.
Just after that is when I started at TC. I was really attracted to Talentcare because it is such a data-driven company. At that point in my life, I wanted to get into the recruiting field and use my healthcare background. I felt like I could use my strengths to continue to grow.
I love that TC has continued to grow into different industries, and that I’ve been able to expand my skills and grow alongside our company growth. Starting with sourcing was a good way to understand all the different aspects that go into it.
Transitioning into a Brand Manager was really exciting. I was voted best creative writer in high school, so it’s been fun to see that some of those strengths that I never really thought I would expand upon ended up being what I’m doing in my career.
I really love creating the unique brand messaging & pillars for our clients. It’s really cool to work with the branding team throughout various aspects of the brand discovery process and figure out what truly distinguishes a client against their competitors.
I love seeing how that messaging is transformed into the assets, like the career sites. Seeing what our team worked together to create out there for potential job seekers to learn about a company is really cool.
I don’t know if it’s interesting or stressful! I’m getting married in May, so I’m doing a lot of wedding planning. It’s exciting. We’re getting married just outside of Austin, in Kyle, TX. My fiancé is from El Paso, but his family is going to come here. We’re going on a honeymoon in Hawaii. I’m so excited.
I have a dog, Bailey. She’s a mix of everything. She’s adorable and very pampered. We treat her too much like she’s a child.
You can actually get your dog a facial. I did that one time. My fiancé didn’t understand, but I thought it would be a nice thing to do.
Hard to tell, but I think she did. She’s a diva.
Interesting. Good because I’ve been able to take a little bit of a break from the daily stresses of life. We focus on nightly talks – we do “old people activities” – puzzles, reading. It’s been interesting. We’ve made it through.
With work always being remote, that wasn’t a huge shock or change. We haven’t been traveling for focus groups. I miss that. It was one of my favorite things to do – learning about the place, bonding with my teammates, meeting our clients’ employees and hearing their stories. Sometimes face-to-face is the way to get the best feedback.
I’ve traveled to South Africa quite a bit – both of my parents and all of my extended family are from there. Most of my family still live there. My parents & sister moved to Austin from Johannesburg in 1989 and I was born shortly thereafter.
I was the first person in my family born in the US. I was born in Austin and stayed here, so apparently I am a unicorn.
I think Mohini. I don’t get to interact with her too much on the day-to-day and I’d like to know more about what she did before TC. She’s so smart and it would be interesting to hear about.
